From a new business perspective, social media has critical impact in the first three stages of the sales funnel. That is, Awareness, Interest and Evaluation. From a social media perspective, you need to do the following, be there, be relevant, be proven. Continue reading
The challenge for every ambitious independent professional is how to leverage their personal efforts so that they can achieve a personal income of more than £100k per year. The question is how to do this, without bolting on more fee earning members of staff. Continue reading
February 24, 2010 – 8:12 am
Many people fall into the trap of thinking that an after dinner speech is just the same as giving any old presentation. Wrong. An after dinner speech – similar to a best man’s speech – has its own set of rules. Know and work to these rules, and you will be asked back, get these rules wrong, don’t expect to generate any opportunities from your evenings exertions. Continue reading
February 17, 2010 – 8:28 am
As a newly qualified coach, how do you go from a newly qualified coach, to a coach with a profitable established coaching business? Continue reading
February 16, 2010 – 8:25 am
What does credibility actually mean for a professional adviser, and why is it so important? Continue reading
February 10, 2010 – 8:12 am
To run a successful coaching business you need two things – the ability to market yourself and the technical ability to be able to coach people. Far too many coaches belief that by being a good coach, this is all they will need to build up a coaching business, as they will get all their clients via word of mouth. Continue reading
January 28, 2010 – 10:18 am
It’s a common piece of feedback that many aspiring partners or directors will get told. In a professional services organisation, having a good profile leads to getting onto the plum assignments and being first in line for any promotions. But what does it mean, and how do you go about increasing your profile? Continue reading
January 27, 2010 – 8:32 am
Good client service does not happen by accident. Read on for the seven deadly sins of client service Continue reading
January 26, 2010 – 8:27 am
Generating business with Twitter is easy, but takes time and patience. After all relationships take time to build and develop. Many people give up too quickly with twitter, but those that persevere reap large rewards. Continue reading
January 19, 2010 – 7:42 am
A very simple guide on how to improve your search engine ranking. Continue reading
December 9, 2009 – 1:01 pm
Marketing a professional services firm can often be viewed as a black art. This need not be the case. Successful marketing tactics for a professional practice is normally reliant on establishing your expert status in the mind of your audience. Continue reading
December 8, 2009 – 7:45 am
There are two main strands of activity that you need to undertake before setting up your coaching practice – learning the art of being a coach, and learning how to run your own business. Continue reading
December 2, 2009 – 7:45 am
This article outlines why it is 7-14 times easier to win new work from existing clients rather than new clients. Continue reading
November 24, 2009 – 7:30 am
Becoming a new business owner is more than just a different way of fighting for an income.. it means you need to create a new personal brand and sense of identify. Continue reading