Category Archives: business development

How to pinpoint your target market!

May 4, 2010 – 7:49 am

Here (and dedicated to @aileen456) are my instructions on how to pinpoint your target audience.

By Heather Townsend | Also posted in business efficiency, marketing and branding yourself | Tagged , , , | Comments (0)

The Four Pillars of a Successful Website

April 12, 2010 – 8:01 am

If you’re thinking about taking your own company website forward, try these four criteria for size. How does your website fare? Does it meet your customers’ expectations?

By Heather Townsend | Also posted in business efficiency, marketing and branding yourself | Tagged , , | Comments (0)

How clients buy professional services

April 8, 2010 – 8:22 am

so, what do clients look for when buying professional services?

By Heather Townsend | Also posted in business efficiency, marketing and branding yourself | Comments (2)

5 crucial ingredients for a CRM system which really works

March 25, 2010 – 7:56 am

I was asked a question by a client recently, wanting to know how I managed my CRM, and what help I could give them to help them get more ‘efficient’ with managing their sales pipeline. After asking around, I came up with this list…

By Heather Townsend | Also posted in business efficiency | Tagged , , , , | Comments (0)

Thinking about setting up your own coaching practice?

December 8, 2009 – 7:45 am

There are two main strands of activity that you need to undertake before setting up your coaching practice – learning the art of being a coach, and learning how to run your own business.

By Heather Townsend | Also posted in business efficiency, marketing and branding yourself | Tagged , , , | Comments (0)

How everyone in the firm can be a ‘rainmaker’

December 3, 2009 – 8:05 am

Business development is more than just writing proposals and pitching for business. This article explores how everyone in a firm can contribute to winning new business.

By Heather Townsend | Tagged , , , , | Comments (0)

Why is it easier to win new work off existing clients?

December 2, 2009 – 7:45 am

This article outlines why it is 7-14 times easier to win new work from existing clients rather than new clients.

By Heather Townsend | Also posted in business efficiency, marketing and branding yourself | Tagged , , , | Comments (0)

How healthy are your practice’s assets?

December 1, 2009 – 7:31 am

As a professional advisor you have two main assets – your knowledge and skills and your relationships with your clients. The difficulty is unless you continually work on developing these assets, the health of your practice will slowly decline.

By Heather Townsend | Also posted in business efficiency | Tagged , , , , , , | Comments (0)
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