How many remote controls do you have for your TV and accessories? I would place a bet that it is probably a minimum of 2 and more likely to be upwards of 3.
Now take a look a just one of those remote controls… how many buttons do you actually use on the remote control? I’m feeling lucky and so bet a large pint that you probably use under 20% of the buttons on your remote control…
If you only use 20% of buttons on a remote control, how efficient is this remote control? Has someone in R&D decided that we as a consumer need all this functionality? How much did they talk to their consumers about what they use their remote control for?
It’s interesting that the most efficient remote control I have is my sky+ remote control. This one does buck the trend, it is really easy to use, very simple layout… and I probably use 80% of all the buttons really regularly. Most TV remote controls are a great example of product-led development rather than customer-orientated development.
My question to you is what is your business offering your customers… a sky+ remote or a normal remote control? How many products & services, with multiple features are you offering… and how many are actually what your end consumer wants? How many occasions have you over-engineered some aspect of your offering?
For example, if you offer 3 different pricing structures… do you really need 3?
Generally if you simplify your offering to what your target market is asking for, you will become more efficient with your marketing and operations, and reduce your costs and increase your profit margins.
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