This is the ninth blog post in a series taken from my book ‘ Networking tips for busy female professionals’. Each week, we will take a tip from the book and publish it in a blog post.
As you are reading this book, I am aware that you are a busy female professional, hungry to achieve the next goal that you have set yourself – that’s probably why you are out networking.
But hang on, the purpose of networking is to attract opportunities, not to sell you or your services. When you are out networking you are recruiting for advocates of you personally or the products/services that you or your company provides.
There are four main ways to attract opportunities:
1) Get known
2) Give into the relationship
3) Keep in touch
4) Be seen in the right places
Like many busy female professionals, I’ve suffered at networking events politely listening to a pitch and wishing I could find an excuse to escape. Often these are the very same people that often thrust their business card at you, whether you have asked for it or not… To really hammer home the benefit of networking, 80% of opportunities will come to you from people you already know.
Action points:
- Next time you are out networking, offer to do three things for people at the event
- Review the list of networking opportunities in your calendar, are you mixing in the right circles to achieve your goals via others?
- Look in your address book and drop a line to people that you met at a networking event in the last 12 months re-connect with them.
If you have enjoyed this tip and would like to get more of the tips before the book is published, then read on
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