The Thoughts And Ideas Of The Efficiency Coach

My blog on How to achieve more with Twitter always evokes a comment and debate about whether you should or should not use automated tweets. Don’t get me wrong, I hate as much as anyone else seeing the same message being cycled continually. That’s a quick way for me to unfollow a peeps. However, Bill Boorman has asked me to share my process as he feels that other people will benefit from my process.

So where do I stand in the great twitter debate? Don’t shoot me now, but I do advocate automated tweets as a way of maximising the efficiency of your time on twitter. There is only 1 of me, and I have a fledgling business to run as well as looking after my young family.

Here is my process for using automated tweets, which has meant that I normally get my tweets in front of 20000+ unique readers daily, get 50% of my business leads from twitter and am ranked in the top 10 most influential UK peeps on twitter (as ranked via twitterio.co.uk).

I have all my blog posts and efficiency tips automated to be tweeted weekly or monthly, via futuretweets.

I then use twitter analyzer to get a sense of when a large proportion of my followers are on line (between 7 & 8, 13 – 14, 16-17 and 20:00 – 22:00 – not rocket science). My automated tweets are timed to generally go out in these windows.

I use twitter analyzer to see what has happened with my automated tweets daily. If a automated tweet is not RT’ed I will make a judgement call whether to lessen the frequency of the tweet or delete it all together. Certain tweets work better on certain days of the week, I’ve also noticed which of my tweets my followers like and which lead to a business development conversation. For example my tweet about ‘generating good will is one of the best ways to generate new business….’ is just perfect for people getting into the follow Friday groove.

I review how my automated content is received generally fortnightly. It’s not that scientific, but the next stage for me and my tweets will be to make it even more targeted and properly analyse what is and isn’t working for me.

I then use my limited time on twitter to enjoy the conversation, and start & maintain a conversation with peeps that have @replied to me or RT’ed my blog.

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