Author Archives: Heather Townsend

Heather Townsend is the driving force behind The Efficiency Coach. She is a highly experienced Consultant, Trainer and Executive Coach with over 10 years experience in many diverse businesses including Tesco, Procter & Gamble, BDO Stoy Hayward LLP.

Heather recently won a business award, for best business tip – as voted for by the 3500+ members of the Everywoman network.

Her strengths are an ability to quickly connect and understand people – she is renowned for quickly cutting to the heart of an issue for her clients. Her clients prize her ability to create a safe space for them to talk though, and create plans and actions to tackle the issues that really matter.

Heather is an Associate Certified Credential coach with the International Coaching Federation, Association of Career Professionals International and the CIPD.

B2B Social Media: Be There, Be Relevant, Be Proven

From a new business perspective, social media has critical impact in the first three stages of the sales funnel. That is, Awareness, Interest and Evaluation. From a social media perspective, you need to do the following, be there, be relevant, be proven. Continue reading

Monday cartoon 8-3-2010

This weekly cartoon is for anyone who is busy, but not achieving their potential yet! Continue reading

How to make the jump to junior partner

Surely, a partner role is just the same as an assignment manager with a bit of other stuff chucked in? Well, no. Is it just a title for appearances sake & business cards? Well, no…These are some of the reasons why so many people fail to make the grade as a partner, because they don’t fully make the transition from assignment manager to partner. It may be that they are not equipped to make the change, or as sometimes happens, the firm they are in does not let them make the transition. Continue reading

How does frog eating help me be more productive?

Suddenly on twitter seems to be talking about eating frogs. Whilst I am very much a fan of French cuisine, and have been known to munch a few ‘escargot’ while in France… what’s all this frog eating got to do with serious business people? Why should I also join the crowd and start munching frogs? And what happens if I am a veggie? Continue reading

How to make a six figure income… the easy way!

The challenge for every ambitious independent professional is how to leverage their personal efforts so that they can achieve a personal income of more than £100k per year. The question is how to do this, without bolting on more fee earning members of staff. Continue reading

I’ve been promoted to assignment manager… what does that mean?

Skill sets and personal values need to change when an individual contributor is promoted to assignment manager within a professional services firm. In this post, we look at what needs to change to successfully progress to an assignment manager. Continue reading

Monday cartoon 1-3-2010

This cartoon is for anyone who is looking at the monthly bills! Continue reading

How to help your business get FITTER through networking

There are many classic mistakes that people make when networking. For example, the biggest mistake people make when networking is directly or indirectly selling to people they meet. Another classic mistake is networking without a purpose. Continue reading

How to deliver an after dinner speech which gets you invited back again

Many people fall into the trap of thinking that an after dinner speech is just the same as giving any old presentation. Wrong. An after dinner speech – similar to a best man’s speech – has its own set of rules. Know and work to these rules, and you will be asked back, get these rules wrong, don’t expect to generate any opportunities from your evenings exertions. Continue reading

How to make the RIGHT first impression when working the room

First impressions are everything. Get it right, and everything becomes easy. Get it wrong and you are pushing water uphill with a sieve. So, how do you make a great first impression? Continue reading

Monday Cartoon 22/2/2010

This week’s cartoon is for anyone who is having a tough time and needs to bounce back. Continue reading

Are you running your business, or is your business running you ragged?

Think back to those heady, idealist days, before you started running your own business… What was your business meant to stand for? What would your being your own boss give you, which employment couldn’t? Now honestly, look at how you are running your business? Are you truly in control, or is the tail wagging the dog? Continue reading

How can I ‘efficiently’ grow a thriving coaching practice?

As a newly qualified coach, how do you go from a newly qualified coach, to a coach with a profitable established coaching business? Continue reading

What does credibility really mean for a professional adviser?

What does credibility actually mean for a professional adviser, and why is it so important? Continue reading

Monday cartoon – 15/2/2010

This cartoon is for anyone who found the weekend’s events didn’t deliver as planned. Continue reading

I’ve got my coaching qualifications, now what?

To run a successful coaching business you need two things – the ability to market yourself and the technical ability to be able to coach people. Far too many coaches belief that by being a good coach, this is all they will need to build up a coaching business, as they will get all their clients via word of mouth. Continue reading

Eight tricks that The Efficiency Coach uses to maximise her time and productivity on social media

Social media is often touted as being a free tool that anyone can use to market their business. In terms of cost to buy, most programmes are free, but as any busy professional will tell you, your time is not free. Here are eight tips which help you maximise your time and productivity when using social media. Continue reading

Monday cartoon – 8-2-2010

Some days you can feel as if you are getting it from all angles! Continue reading

The two secrets every networking grand master knows!

Every great networker knows that to generate business via networking you need to be visible and seen to be credible. Continue reading

Monday Cartoon – 1-2-2010

Today’s cartoon is dedicated to anyone who is working with consultants! Continue reading

I’ve been told, I need to increase my profile

It’s a common piece of feedback that many aspiring partners or directors will get told. In a professional services organisation, having a good profile leads to getting onto the plum assignments and being first in line for any promotions. But what does it mean, and how do you go about increasing your profile? Continue reading

The 7 deadly sins of client service

Good client service does not happen by accident. Read on for the seven deadly sins of client service Continue reading

Why succeeding at twitter is just like being at a face-to-face speed networking event

Generating business with Twitter is easy, but takes time and patience. After all relationships take time to build and develop. Many people give up too quickly with twitter, but those that persevere reap large rewards. Continue reading

Monday Cartoon 25/1/2010

This cartoon is for anyone, who is now feeling the pinch after the christmas bills have been paid. Continue reading

Ten tips to get your heaving inbox under control and save time in the process

Sorting out and dealing with e-mail can be a major headache – and lead to a huge amount of time wasted. Continue reading

Why can’t I get the partners to see the need for change?

How do you get partners to buy into the need for change? Not an easy question to answer, and one that many firms have needed to answer to survive. Continue reading

14 Classic mistakes people make when writing their CV

Many job hunters struggle to get asked to interview, and wonder why they are being rejected so often. In my experience, a poor CV can often be one of the main reasons why they are not getting asked to interview. Continue reading

My Idiots Guide to increasing your search engine ranking

A very simple guide on how to improve your search engine ranking. Continue reading

Monday cartoon – 18/1/2010

I’ve had a great weekend seeing some old friends. This cartoon is for everyone that anticipates a busy week ahead. Continue reading

How to communicate your strengths to your employers and still make friends and influence people

It’s not easy being English. On the one hand you know you need to talk about your strengths to your employers. But on the other hand, if you are too vocal, you can be perceived as pushy or arrogant. So how do you go about, in a ‘nice’ way, communicating your strengths to your employers? Continue reading

7 great tips to help you change career successfully

Reality has forced many people in the last twenty-four months to consider a career change. Here are seven great tips to help you change career successfully. Continue reading

How to use social media to find your next role

Social media is a great way to increase your profile and get recognised. Here are seven top tips to use social media to help you find your next job. Continue reading

Prioritisation vs Procrastination by The Lawyer Coach

To conquer procrastination, you have to recognise it which is not as easy as it sounds. Putting certain things off could also be described as effective prioritisation. So what’s the difference? Continue reading

Monday cartoon – 11th January 2010

This cartoon is for anyone that is still struggling with the return to work after the festive celebrations. Continue reading

16 ways to improve your work life balance – part 2

Another 8 tips to improve your work life balance Continue reading

16 ways to improve your work life balance – part 1

Part 1 of a post looking at 16 ways of how you can improve your work life balance. Continue reading

My staff are not pro-active… I have to tell them what to do all the time…

Does this ring any bells? I frequently hear managers complaining that’ I tell my staff what needs to get done, even how to do it, and they still don’t do it right’, or ‘I have to continually keep telling them what to do – they never seem to take the initiative. What should I do?’ Continue reading

10 tips to help you get a job FAST

Did you know that the conventional ways of finding a job a not the most effective or efficient? Here are 10 tips to help you get a job fast. Continue reading

The five most efficient ways of finding your next job

Did you know that almost 80% of all vacancies are not advertised? All the most efficient ways of finding your next role, involve you finding out about these un-advertised vacancies. Continue reading

The five least efficient ways to hunt for your next job

Did you know that the most common methods of finding a job, are generally the most inefficient ways of finding a job? This post details the five most inefficient ways to find a job. Continue reading

Monday Cartoon – 4th January 2010

This cartoon is dedicated to anyone who feels their brain hasn’t quite got back into gear… Continue reading

Four questions you need to answer to get your job search up and running efficiently

Maybe you have sensed that your organisation is going to be re-structuring or downsizing in the next six months, or maybe you have decided that you will find a new role. But, how do you actually get started on an efficient job search?
This post details the questions you need to ask yourself to start a job search efficiently. Continue reading

5 ways to minimise risks when delegating responsibilities

Delegation always involves an element of risk. This article details 5 ways in which you can still delegate successfully, but still minimise your personal level of risk. Continue reading

9 ways to reduce your costs and improve your bottom line

In a recession, every business is looking to reduce their costs. Here are 9 ways that every business, regardless of their size can reduce their costs. Continue reading

How to build a high performing virtual team

This article discusses what it takes to build a high performing virtual team. Continue reading

monday cartoon 14-12-09

I won the lottery this weekend… well I won £14 on a scratch card, does that count? this cartoon is for anyone that dreams of winning the lottery.

8 ways to successfully work from home

Whether you are a start-up business, kitchen table entrepreneur, home worker or sole practitioner, your first office space is normally situated at home. This articles details 8 tips to help you efficiently work from home. Continue reading

How efficiently & effectively are you marketing your practice?

Marketing a professional services firm can often be viewed as a black art. This need not be the case. Successful marketing tactics for a professional practice is normally reliant on establishing your expert status in the mind of your audience. Continue reading

Thinking about setting up your own coaching practice?

There are two main strands of activity that you need to undertake before setting up your coaching practice – learning the art of being a coach, and learning how to run your own business. Continue reading

Monday Cartoon 7-12-2009

Today’s cartoon is for anyone that wishes that they could have had slightly longer in bed this weekend. Continue reading

How everyone in the firm can be a ‘rainmaker’

Business development is more than just writing proposals and pitching for business. This article explores how everyone in a firm can contribute to winning new business. Continue reading

Why is it easier to win new work off existing clients?

This article outlines why it is 7-14 times easier to win new work from existing clients rather than new clients. Continue reading

How healthy are your practice’s assets?

As a professional advisor you have two main assets – your knowledge and skills and your relationships with your clients. The difficulty is unless you continually work on developing these assets, the health of your practice will slowly decline. Continue reading

Have you thought about using games consoles to train your staff?

The Royal Navy is to distribute 230 play station PSPs among its weapons engineers as part of an initiative to improve training efficiency. How can you learn from the Navy and improve your firm’s training efficiency? Continue reading

The monday cartoon 30-11-2009

Today’s cartoon is dedicated to anyone looking forward to a break over christmas. Continue reading

How to say ‘no’ – By the Lawyer Coach

One of the best ways of managing your time, is by being able to say ‘no’. This article looks at how to say ‘no’ to your clients, and colleagues. Continue reading

Who do you now represent?

Becoming a new business owner is more than just a different way of fighting for an income.. it means you need to create a new personal brand and sense of identify. Continue reading

monday cartoon – 23/11/2009

Today’s cartoon is dedicated to anyone that needs a lift today. Continue reading

Follow friday 20-11-09

Today’s follow friday recommendations are all from the people I met at the executive village or the Everywoman conference Continue reading

Freelance or Interim or Business Owner – Part 3

Business ownership… so how does this differ from being a freelancer? And can you be both? What different skill sets are needed to be a business owner rather than a freelancer. These are the questions that I will be looking at in this blog post. Continue reading

Freelancer OR Interim OR Business Owner? Part 2

In this post, I look at what it means to work as an interim employee, and how this differs to business ownership and being a freelancer. Continue reading

Freelancer OR Interim OR Business Owner? Part 1

What’s right for you… freelance, interim, business owner or a mixture? In the next three posts we will look at the differences and have a discussion highlighting what might be the right option for you and your career. Continue reading

Monday Morning Cartoon 16-11-09

This week’s cartoon is dedicated to anyone that loves being away from ‘tidy desk’ policies and practices. Continue reading

Follow Friday 13/11/09

My recommendations for the 13th November are all the ladies I have met through the Everywomen forums. Continue reading

What the best way for your firm to find clients?

There are seven common ways that businesses can attract clients. Great marketing efficiency comes from knowing which of the seven ways works for your business. Continue reading

What’s it like to work with The Efficiency Coach?

Have you ever wondered what it is like to work with a business coach? Read on to hear how one coaching sessions produced great results for a new business owner. Continue reading

What our TV remote control can teach us about efficiency?

Simplicity is important for good business efficiency. How much of your products or services are your clients using? Continue reading

Monday morning cartoon 9-11-9

Another cartoon from The Cartoonist Continue reading

My follow friday recommendations 6-11-9

The follow friday recommendations are all my fellow sponsors of The Better Networking Treasure Hunt Competition Continue reading

Why a whole day of one-to-one training is a waste of your money

You need to be wary of subject experts becoming a trainer. What they may believe makes for successful learning may not always be the case. Continue reading

12 questions which will revitalise your business development

The secret to building a successful business is 2-fold… efficient & effective marketing, and good fiscal management. In this article, I look at the questions you need to answer if you are not getting the sales you need to grow your business. Continue reading

Monday cartoon 2-11-9

I’ve just spent a great week away for half-term, and been having some great quality thinking and reflecting time.

This cartoon from Guy Carter, The cartoonist, is dedicated to all of you who have been taking time out to think over the last week.

So, what are twitter lists?

How to use twitter lists… Continue reading

Follow Friday 30-9-9

Which blogs does Heather read & bookmark? Read on and find out Continue reading

What to think about when negotiating a job offer

The actions and time between receiving a job offer and starting work with your new employers will set the tone for your working relationship with your new employers. Here is our guide to what you need to think about as you negotiate your terms and conditions with your new employer. Continue reading

How much will it cost to set up as a freelancer?

When setting yourself up as a freelancer, there are several costs that you will need to factor in to your cash flow forecasts and start up costs. This article outlines the main costs you will need to consider. Continue reading

How to run a top team building session

Most companies when team building with the top team, automatically pay out for an external facilitator. If many highly respected learning and development consultancies are to be believed team building with the top team is a highly skilled process. Is this all just marketing spin? In reality, do you need a special process for top team building? Or, are the rules of the game the same regardless of the seniority of the team? Continue reading

Monday Cartoon 26-10-09

One of The Cartoonist’s best cartoons – I challenge you not to find it funny! Continue reading

My Follow friday recommendations 23-10-2009

After last’s week follow Friday blog dedicated to the lovely ladies I tweet with, it is only fair and proper to dedicate this one to the boys…

The only reason my business partner @neilryder is first on the list is that he will sulk if he isn’t in top spot. (And if you don’t believe me look back at our mutual tweets!) Our plotting over the last month… Continue reading

ROI of social media

Identifying the return on your investment for business development is a must for any business. How do you quantify or qualify your investment in social media? Continue reading

8 things to think about before turning freelance

Making the jump from employee to contractor, freelancer or associate is a big step – which should not be taken lightly. However, being a freelancer can lead to greater financial rewards and better career satisfaction. Here are eight things to think about before you turn freelance. Continue reading

12 ways of maximising your cash flow

Many a company with a healthy order book and sound business model has gone bankrupt as a result of poor cash flow. Here are twelve ways of maximising your business’s cash flow. Continue reading

The monday cartoon 19-10-9

Another funny business cartoon from The Cartoonist, Guy Carter. Continue reading

My follow friday recommendations 16-10-9

This follow Friday blog is dedicated to the ladies who I regularly tweet with. I make no apologies for being sexist, it’s my blog, and so I can!

The first lady I am recommending is @busylizzie71. @busylizzie71 is a partner in an accountancy practice and has two lovely children. @busylizzie71 and myself share more in common than I can publicly state… but @busylizzie71 is great… Continue reading

Seven ways to stop procrastinating

Procrastination is one of the big threats to personal efficiency. The good news is that personal will power is all you need to conquer procrastination. Easier said than done… read on for our seven tips to minimise the amount you procrastinate. Continue reading

When team building goes wrong

Most team away days are well thought out and planned… or are they? Here are some of the common pitfalls that trainers fall into when team building, mostly based on my own personal experiences as a participant! Continue reading

Ten things you must do before starting your own training business.

One of the well-trodden paths for a recently made redundant trainer is to go freelance, and set up a training or coaching business. Here are nine things you must do, BEFORE you leave your current employers, to increase your chances of success with your own training business. Continue reading

Monday morning cartoon – 11-10-9

This week’s cartoon is dedicated to everyone that needs a cup of coffee to get going in the morning. Continue reading

My follow friday recommendations 9-10-9

My follow friday recommendations 9-10-9 Continue reading

6 tips to help you minimise interruptions

Interruptions often hinder your ability to be truly efficient and productive. Studies have suggested that the average employee is interrupted every 9 minutes. Read on for 6 tips to help you minimise your interruptions. Continue reading

Our 6 step guide to efficient communication planning

Communication planning is an important tool for any business regardless of scale or size. Done well, communication planning will help your message get to the right people at the right time, in a format they can understand. Done badly, and you risk alienating the very people you are trying to influence and persuade. Read on for our 6 step guide to efficient communication planning. Continue reading

How to find unadvertised roles and speed up your job search

The unpublished job market or “hidden” job market – where an opening is filled without it ever being advertised – represents approximately 80% of the total jobs filled each year. Therefore, particularly the more senior roles that you are targeting, it is important to spend at least 60% of your job search time and effort on the unpublished job market. Here is our guide to planning your unpublished job search Continue reading

4 tips to help you achieve more with your paperwork and filing

Your ability to organise and keep on top of your paperwork, is a key factor in how efficient you are on a day-to-day basis. This article gives you 4 tips to help you stay on top of your paperwork. Continue reading

Your monday cartoon 5-10-9

Good morning everyone – I’ve had a busy weekend, and will quietly ease into monday helped by a large cup of tea…

This cartoon had me rolling in the aisles when i received it on saturday morning. It is dedicated to anyone that is current setting budgets or is being told to rethink their budget.

[caption id=”" align=”alignnone” width=”468″ caption=”The light at the end of the tunnel has… Continue reading

4 questions you need to answer to delegate successfully

Successful delegation takes time & effort. Here are 4 questions you need to answer to delegate successfully Continue reading

My follow friday recommendations 2-10-9

My 2-10-9 follow friday recommendations Continue reading

Why thinking about your achievements will help you get an interview

How to use your past achievements to get your CV noticed and invited to interview. Continue reading

11 ways to write a CV that gets you an interview

The purpose of your CV is to get you to interview. Nothing more, nothing less. As a career coach, when helping job seekers, more often than not the first thing I am presented with is a CV. It always amazes me how easy it is to stand out from the rest of the job seekers by spending time on a well-thought out and written CV. Here are my top 11 ways for you to get your CV to stand out from the crowd. Continue reading

The personal price of success

The Efficiency Coach announces a new supplier relationship with Direct Assist On-line. Continue reading

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